Work made during my time at creative agency Bang Bang (2019).
Social media content for Bordallo Pinheiro (2019)
Sardine "Olha a castanha" by Ana Sofia Gonçalves, on hot roasted chestnuts portuguese tradition.
Sardine "Alvim e a Conquista do Universo" by Fernando Alvim, on a space explorer theme.
Sardine "Sardinha Bloqueada" by Rui Fazenda, on Lisbon car fines and blockage.
Set of sardines made by portuguese chefs Henrique Sá Pessoa, Ljubomir Stanisic and Chakall. On copy "Daily Menu / Roasted on Hot Embers”.
Set of sardines on travelling theme.
Set of sardines with World Press Cartoon winners. Image though to express the sardines freedom of expression.
En: “Whoever doesn’t have a clock, adjusts the rooster”: image about change to winter time in Portugal.
Sardines 2019 collection
“join the Sardinism movement!”
Facing the strong presence of what is now a culture surrounding illustrated sardines in Portugal (promoted by Bordallo Pinheiro), for the release of the new 2019 sardines, we were inspired by the artistic and cultural movements from the 20th century.
“Sardinism!” (“Sardinhismo!”, in Portuguese), then appears as the new ‘-ism’ of this generation, based on a Manifesto with 6 principles.
In the year that the collection reached 100 collectable units, Sardinhas by Bordallo Pinheiro, appealed "Sardinists of all countries, unite!”. The campaign communicated a press release event, social media coverage and online activations promoting the collection throughout the year.
~ Reference images ~
~ Promotional materials ~
Key visual and manifesto
Identity shapes
Social media teasers
Social media activation
Merchandising
~ Launch event ~
(photos: Facebook @bordallopinheiro.official)
Client: Vista Alegre
Agency: Bang Bang Agency - Grupo Visabeira
Chief Creative Officer: Catarina Pestana
Creative Director: Gonçalo Guerreiro & Pedro Cerqueira
Copywriter: João Andrade Madeira
Creative Concept: Ana Mendes & João Andrade Madeira
Artworker: Ana Mendes
Production Design: Mafalda Gândara
Account: Marta Abreu & Ana Isabel Costa
June — December, 2019