Ethics in advertising from the point of view of Portuguese advertising professionals

Pagination design for my master’s dissertation.

Recognising the civic responsibility of advertising agencies and their work, this research aims to gather advertising professionals' perspectives on the industry, their work and the challenges they face, exploring their ethical reasoning. With the aim of understanding the "state of the art" of advertising ethics and ethics in advertising in Portugal, this document focuses on the main barriers identified in 51 interviews and by other authors.