Set of social media content themes
Work made throughout 2020-2021 for Bloco de Esquerda, rethinking its online presence. The examples below were mainly thought for Instagram.
2019 - 6k followers and growing
2022 - 47K followers and growing
These are the work results of a graphic design and social media team. Special thanks to the senior graphic designer Tiago Tavares, for his assistance in the making.
All copywriting by Ana Catarina Alves & Creative concept by Ana Mendes and Ana Catarina Alves
Theme: Global problems
Social media posts on international matters that would have national impact. Here’s some post covers examples & content.
Theme: Historical dates
Social media posts signaling and teaching about historical dates. Here’s some post covers examples & content.
Theme: Gamification content
Social media content that would invite followers to participate on the comments or stories. Here are some post covers examples & content.
Theme: Fill in the blank
Social media content that would give different endings for the same sentence, in order for followers to share the one they would identify with the most. Here are some content examples.
Theme: Necessary glossary
Social media content that would start from a dictionary explanation to explain a bigger phenomenon, feeling or event. Here’s some cover & content examples.
Theme: Let's talk about...
Social media posts aiming to talk about different social problems. Here are some cover examples.
Theme: Cartoon stories
Social media cartoon posts made to tell a visual story with an important disclosure. Here’s some examples.
Below: Cartoon "What is feminism"
Below: Cartoon "What is mental load?"
Below: Cartoon "The myths of teleworking" (throughout covid-19 pandemic)
Below: Cartoon "The dream of a better future" (throughout covid-19 pandemic)
Theme: Instructions & suggestions
Social media posts that would give instructions or tips for some specific action. The most popular one was made in 2020 on the 25th of April, celebrating the Carnation Revolution. Due to the then newly-pandemic crisis and the restricted lockdown, everyone was motivated to celebrate at home, singing at the window the iconic song of the revolution.
For that we made online content with a few instructions to follow, the song lyrics and flyers with the same information. It made it to the media, as shown below on the Publico and Observador newspapers.
